End User Demand Generation

We can execute demand generation campaigns globally and fill your pipeline quickly. Our lead generation process touches end users the most professional way and gauges their interests in your products and services. Our integrated platform can give you the ability to track which verticals, titles, sizes of companies (SMB, mid-market, enterprise, etc.) are most interested in your solutions, so that you can refine your campaigns further to generate more revenue at a lower cost.
Product Promotion & Awareness - Telemarketing Campaign
DM EM OM TM MA PR
       

Campaign Objectives:

  1. Drive sales for a specific CLIENT product category in a pre-selected market segment.
  2. Set-up qualified appointments with end customers with real buying needs for CLIENT's solutions. Please see budget section below for the service level agreement (SLA) commitment.
  3. For the selected product category, ZINFI will leverage an integrated product, process and people platform.
  4. ZINFI will develop, track and report detailed campaign metrics and ROI.

Campaign Approach:

  1. Campaign Theme and Portal Set-up. The purpose of this portal is to create customer awareness and capture appointment set-up status through an on-line portal, fully branded with CLIENT identities. This portal will also include an aspx email template, as well as a solutions overview for the specific campaign in consideration.
  2. End User (Installed Base and New Prospect) Marketing. For CLIENT, ZINFI will send an email blast, and then follow up with telemarketing to CLIENT's existing installed base of customers and new prospects to set-up appointments.
  3. Appointment Process Management. The following is a brief overview of the process that ZINFI will follow to set-up appointments between CLIENT and end-users:
    • Pre-appointment Follow-up. By leveraging Step 1-2, ZINFI will drive appointment set-up.
    • Appointment. ZINFI will work with CLIENT to coordinate a face-to-face or phone appointment.
  4. Reporting and Metrics. ZINFI to provide detailed daily and weekly reports for the campaign to CLIENT.

Campaign Timeline:

The following is a brief timeline summary for the entire campaign.
Task No. Description Weeks
1 2 3 4 5 6 7 8 9 10 11 12
1. Targeting and Messaging                        
2. Campaign Portal Set-up                        
3. Multi-touch Engagement                        
4. Opportunity Qualification                        
5. Metrics and Lead Management                        

Program Management Process:

  • Daily reporting uploaded into http://client.zinfi.com portal.
  • Weekly reporting distributed through email.
  • Weekly review on a specific day of the week.
Campaign Budget:
  • The following is a brief overview of ZINFI's standard service level agreement. ZINFI can also provide a custom proposal for CLIENT's consideration.
End User Campaign Levels Level 1 Level 2 Level 3 Level 4 Level 5
Contacts (Raw Leads) 250 500 1,000 2,000 5,000
Duration (weeks) 2 3 4 6 8

Optional Services:

  • In addition to collecting data, ZINFI can also help customers design, analyze and submit results. Please call for custom quotes.
Lead Generation - Event Based Multi-touch Outbound Campaign
DM EM OM TM MA PR

Campaign Objectives:

  1. Drive sales for a specific CLIENT product category.
  2. Set-up qualified appointments with end customers with real buying needs for CLIENT solution. Please see budget section below for the service level agreement (SLA) commitment.
  3. For the selected product category, we will leverage ZINFI's integrated product, process and people platform.
  4. ZINFI will develop, track and report detailed campaign metrics and ROI.

Campaign Approach:

  1. Targeting and Messaging
    • ZINFI's proprietary list generation service delivers high-response prospects.
    • A campaign theme is developed to communicate your special offer to targeted prospects.
  2. Multi-touch Engagement
    • A branded and theme-consistent printed mail, and HTML email follow.
    • Every prospect is contacted, qualified, and invited to a webinar via dedicated telemarketing team.
  3. Campaign Portal Set-up
    • A personalized, theme-branded contact portal is created for prospect registration into a webinar.
    • Custom webinar presentation, offer details, and communications tools are provided in the portal.
  4. Opportunity Qualification
    • CLIENT delivers interactive webinars.
    • Every webinar attendee is touched again to qualify.
  5. Metrics and Lead Management
    • All leads are classified into multiple tiers (C, B and A) based on prospects' interests.
    • CLIENT closes the A leads, and builds relationship with the remaining prospects (C and B Leads).

Campaign Timeline

The following is a brief timeline summary for the entire campaign.
Task No. Description Weeks
1 2 3 4 5 6 7 8 9 10 11 12
1. Targeting and Messaging                        
2. Campaign Portal Set-up                        
3. Multi-touch Engagement                        
4. Opportunity Qualification                        
5. Metrics and Lead Management                        

Optional Services:

  • In addition to collecting data, ZINFI can also assist customers to design, analyze and submit results. Please call for custom quotes..
Lead Generation - Multi-channel (Inbound & Outbound) Campaign
DM EM OM TM MA PR

Campaign Objectives:

The following is a brief outline of an integrated multi-channel lead generation program. This can be further customized to reflect CLIENT's specific needs. The following scenario assumes that a certain number of leads to be generated to achieve the sales goals of closing four hundred (400) transactions. The targeted mix defined below reflects an integrated inbound and outbound campaign strategy. ZINFI can put together similar marketing mix based on CLIENT's goals and objectives
Description Campaign Lead Target Potential Sources Based
on Integrated Marketing Activities
Inbound (40%) Outbound (60%)
Closure Target (Transactions) 400 160 240
A-Leads (Opportunities) 2000 800 1200
B-Leads (Qualified) 4000 1200 2400
C-Leads (Interested) 8000 3200 4800

Campaign Approach:

ZINFI can take a balanced short- (3+ months) and long-term (6+ months) approach to create an appropriate mix for marketing CLIENT's product line. ZINFI can initiate the campaign with a balanced approach in generating leads through inbound and outbound activities. However, we expect that long-term activity allocation may have to be optimized mid-stream based on market responses and to achieve optimized return on investment (ROI) from this initial phase of activities. All leads generated from this campaign will be appropriately distributed to CLIENT's sales personnel and channel partners. ZINFI will track all leads and appropriately manage the lead life cycle to maximize campaign ROI.

Program Timeline:

The following is a typical timeline of an integrated multi-channel campaign.
Activity Wk1 Wk2 Wk3 Wk4 Wk5 Wk6 Wk7 Wk8 Wk9 Wk10 Wk11 Wk12
Kick-Off                        
Creative                        
Infrastructure                        
Inbound                        
Outbound                        
Management                        

Infrastructure = Setting up a world-class campaign portal, along with detailed lead management and distribution infrastructure. Inbound = Interviews and online magazines advertising (tied to editorial calendar), plus online advertising (banners, blogs and paid searches) tied to traffic and demographic. Outbound = Direct mail, email and telemarketing. Management = Lead qualification, nurturing, development, distribution and ROI tracking.

Program Budget:

The following is an example of marketing investment allocation across multiple channels to drive an optimum ROI for CLIENT.
The exact mix for the campaign will be developed based on the feedback provided to ZINFI by CLIENT. A detailed execution plan will be developed along with exact allocation once the campaign has been kicked off. Revenue correlation between leads and converted opportunities can also be developed based on CLIENT's past sales closure rates and data.

Life Cycle Marketing

Profitable growth comes from a balanced approach, i.e., grow by doing more for the same customers while acquiring new ones. ZINFI's product and services are designed to help you do both, i.e., making your existing and recently acquired customers more successful.

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Strategic Consulting

We can help you build a marketing and sales strategy to figure out how best to grow your business on a global platform. Our market intelligence and analytical capabilities can help you to build a realistic strategy that ZINFI can also help you execute with clear metrics and an integrated global growth plan.

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Market Intelligence

If you are trying to find out what your customers or partners need, want or believe about your products and services, then we can help you. We can put together custom research programs addressing your strategic questions related to your products, marketing and sales goals.

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Marketing Automation

Let us help you build an integrated marketing process by using our marketing automation platform that can generate, nurture and deliver sales ready leads to your teams on an on-going basis. Our marketing automation platform helps you to fill your pipeline with real opportunities.

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Demand Generation

We can execute demand generation campaigns globally and fill your pipeline quickly. Our lead generation process touches end-users the most professional way and gauge their interests in your products and services.

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Channel Development Services

Are you trying to increase your reach by building a channel partner network? We can help you do that. Our integrated channel recruitment approach can help you pinpoint the right type of partners on a global basis, and then reach out to engage with them into a growth conversation.

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Partner Enablement

If you have built a partner network and want to enable your partners to better market and sell, then we can help you in a very focused way. We can put together a world-class, end-user campaign and equip your partners with our integrated demand generation platform.

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Partner Recruitment

If you sell through a channel partner network and want to increase your global reach, then please talk to us.

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