End User Demand Generation
We can execute demand generation campaigns globally and fill your pipeline quickly. Our lead generation process touches end-users the most professional way and gauges their interests in your products and services. Our integrated platform can give you the ability to track which verticals, titles, sizes of companies(SMB, mid-market, enterprise) etc., are most interested in your solutions, so that you can refine your campaigns further to generate more revenue at a lower cost.
Campaign Objectives:
- Drive sales for a specific CLIENT product category in a pre-selected market segment.
- Set-up qualified appointments with end-customers with real buying needs for CLIENT's solutions. Please see budget section below for the service level agreement (SLA) commitment.
- For the selected product category ZINFI will be leveraging an integrated product, process and people platform.
- ZINFI will develop, track and report detailed campaign metrics and ROI.
Campaign Approach:
- Campaign Theme & Portal Set-up - The purpose of this portal is to create customer awareness and capture appointment set-up status through an on-line portal - fully branded with CLIENT identities. This portal will also include an aspx email template, as well as solutions overview for the specific campaign in consideration.
- End User (Installed Base & New Prospect) Marketing - For CLIENT, ZINFI will send out an email blast, and then follow-up with telemarketing to CLIENT's existing installed base of customers and new prospects to set-up appointments.
- Appointment Process Management - The following is a brief overview of the process that ZINFI will follow to set-up appointments between CLIENT and end-users:
- Pre-appointment Follow-up - By leveraging Step 1-2, ZINFI will drive appointment set-up.
- Appointment - ZINFI will work with CLIENT to coordinate a face to face or over the phone appointment.
- Reporting & Metrics - ZINFI to provide detailed daily and weekly reports for the campaign to CLIENT
Campaign Timeline
The following is a brief timeline summary for the entire campaign.
| 1. |
Targeting & Messaging |
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| 2. |
Campaign Portal Set-up |
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| 3. |
Multi-touch Engagement |
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| 4. |
Opportunity Qualification |
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| 5. |
Metrics & Lead Management |
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Program Management Process
- Daily reporting uploaded into http://client.zinfi.com portal.
- Weekly reporting distributed through email.
- Weekly review on a specific day of the week.
Campaign Budget:
- The following is a brief overview of ZINFI's standard service level agreement. ZINFI can also provide a custom proposal for CLIENT's consideration.
| Contacts (Raw Leads) |
250 |
500 |
1,000 |
2,000 |
5,000 |
| Duration (weeks) |
2 |
3 |
4 |
6 |
8 |
Optional Services:
- In addition to collecting data, ZINFI can also assist customers to design, analyze and submit results. Please call for custom quotes..
Campaign Objectives:
- Drive sales for a specific CLIENT product category.
- Set-up qualified appointments with end-customers with real buying needs for CLIENT solution. Please see budget section below for the service level agreement (SLA) commitment.
- For the selected product category we will be leveraging ZINFI's integrated product, process and people platform.
- ZINFI will develop, track and report detailed campaign metrics and ROI.
Campaign Approach:
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Targeting & Messaging
- ZINFI's proprietary list generation service delivers high-response prospects.
- A campaign theme is developed to communicate your special offer to targeted prospects.
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Multi-touch Engagement
- A branded and theme-consistent printed mail, and HTML email follow.
- Every prospect is contacted, qualified, and invited to a Webinar via dedicated telemarketing team.
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Campaign Portal Set-up
- A personalized, theme-branded contact Portal is created for prospect registration into a Webinar.
- Custom webinar presentation, offer details and communications tools are provided in the Portal.
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Opportunity Qualification
- CLIENT delivers interactive webinars.
- Every webinar attendee is touched again to qualify.
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Metrics & Lead Management
- All leads are classified into multiple tiers (C, B & A) based on prospects' interests.
- CLIENT closes the A leads, and builds relationship with the remaining prospects (C & B Leads).
Campaign Timeline
The following is a brief timeline summary for the entire campaign.
| 1. |
Targeting & Messaging |
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| 2. |
Campaign Portal Set-up |
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| 3. |
Multi-touch Engagement |
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| 4. |
Opportunity Qualification |
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| 5. |
Metrics & Lead Management |
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Campaign Budget:
The following is a brief overview of ZINFI's standard service level agreement. ZINFI can also provide a custom proposal for CLIENT's consideration.
| Contacts (Raw Leads) |
250 |
500 |
1,000 |
2,000 |
| C Leads = Interested/Registered |
30 to 50 |
60 to 100 |
120 to 200 |
300 to 500 |
| B Leads = Appointments/Attended |
10 to 15 |
20 to 30 |
40 to 60 |
100 to 165 |
| A Leads = Qualified Opportunities |
3 to 6 |
7 to 10 |
15 to 20 |
40 to 50 |
| Duration (weeks) |
8 to 10 |
10 to 12 |
10 to 12 |
12 to 14 |
Optional Services:
- In addition to collecting data, ZINFI can also assist customers to design, analyze and submit results. Please call for custom quotes..
Campaign Objectives:
The following is a brief outline of an integrated multi-channel lead generation program. This can be further customized to reflect CLEINT's specific needs. The following scenario assumes that a certain number of leads to be generated to achieve the sales goals of closing four hundred (400) transactions. The targeted mix defined below reflects an integrated inbound and outbound campaign strategy. ZINFI can put together similar marketing mix based on CLIENT's goals and objectives
| Closure Target (Transactions) |
400 |
160 |
240 |
| A-Leads (Opportunities) |
2000 |
800 |
1200 |
| B-Leads (Qualified) |
4000 |
1200 |
2400 |
| C-Leads (Interested) |
8000 |
3200 |
4800 |
Campaign Approach
ZINFI can take a balanced short (3 months+) and long term (6 months+) approach to create an appropriate mix for marketing CLIENT's product line. ZINFI can initiate the campaign with a balanced approach in generating leads through inbound and outbound activities. However, it is expected that long term activity allocation may have to be optimized mid-stream based on market responses and to achieve optimized return on investment (ROI) from this initial phase of activities. All leads generated from this campaign will be appropriately distributed to CLIENT's sales personnel and channel partners. ZINFI will be keeping track of all leads and manage the lead lifecycle appropriately to maximize ROI from this campaign.
Program Timeline:
The following is a typical timeline of an integrated multi-channel campaign.
| Kick-Off |
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| Creative |
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| Infrastructure |
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| Inbound |
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| Outbound |
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| Management |
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Infrastructure = Setting up a world-class campaign portal, along with detailed lead management and distribution infrastructure.
Inbound = Interviews and online magazines advertising (tied to editorial calendar). Online advertising (banners, blogs and paid searches) tied to traffic and demographic; Outbound = Direct Mail, Email & Telemarketing;
Management = Lead qualification, nurturing, development, distribution and ROI tracking
Program Budget:
The following is an example of marketing investment allocation across multiple channels to drive an optimum ROI for CLIENT.
The exact mix for the campaign will be developed based on the feedback provided to ZINFI by CLIENT. A detailed execution plan will be developed along with exact allocation once the campaign has been kicked-off. Revenue correlation between leads and converted opportunities can also be developed based on CLIENT's past sales closure rates and data.