Partner relationship management activities focus on internal channel management optimization and automation to simplify how partners do business with a vendor.
Video – 10 Channel Marketing Metrics That Truly Matter
This video script outlines the top ten channel marketing metrics crucial for improving ROI. It covers metrics like Partner Engagement, Program Utilization, Program Effectiveness, Partner Portal Effectiveness, Sales Reach, Return on Incentives, Partner Sales Velocity, Partner Repurchase Rate, End-Customer Repurchase Rate, and Partner Satisfaction Rate. These metrics assess various aspects of channel marketing, from partner interaction to program impact, offering insights into market penetration, partner and customer loyalty, and overall partner satisfaction with channel programs.
