Partner relationship management activities focus on internal channel management optimization and automation to simplify how partners do business with a vendor.
Video – Unlocking Partner Sales Potential through Co-Selling – Part 1
This video introduces co-selling, a strategic sales approach where businesses partner to sell complementary products or services, expanding market reach and enhancing sales outcomes. It contrasts co-selling with cross-selling, emphasizing collaboration over individual customer value increase. Key aspects include defining co-selling, highlighting its benefits like broadened market access and integrated customer solutions, and outlining implementation steps such as partner selection and collaboration framework setup. The video addresses co-selling challenges, advocating for structured approaches to overcome them, and underscores co-selling's role in driving growth and customer satisfaction through strategic partnerships.
