Partner relationship management activities focus on internal channel management optimization and automation to simplify how partners do business with a vendor.
Video – Unlocking Partner Sales Potential through Co-Selling – Part 3
The final video in our co-selling series delves into the co-sales process, highlighting strategic collaboration between partners for effective selling, from lead generation to deal closure. It underscores unity and shared efforts in addressing customer needs. Best practices for successful co-selling include clear communication, aligned goals, and leveraging shared technologies. The video also explores the benefits of partnering with industry giants like AWS and Microsoft, which offer resources to enhance partnership success. Co-selling is presented as a transformative strategy for business growth through strategic alliances.
