Partner relationship management activities focus on internal channel management optimization and automation to simplify how partners do business with a vendor.
Video – How HubSpot Agencies Can Expand to Through-Channel Marketing Automation: A Guide to Tapping into a $4 Billion Opportunity
Through-channel marketing automation (TCMA) is a process that allows companies to automate their indirect sales motion by providing their partners or resellers with the tools, assets and campaigns they need to reach their customer base. TCMA is becoming increasingly important as more companies leverage indirect sales channels. In this video, we explain how HubSpot agencies certified in inbound marketing tactics and tools can quickly expand their capabilities and tap into this vast new market.
