Partner relationship management activities focus on internal channel management optimization and automation to simplify how partners do business with a vendor.
Video – Accelerate Revenue at a Lower Cost by Automating Partner-Driven Co-Selling
Co-selling is a mutually beneficial sales strategy in which two or more organizations jointly partner to sell products or services, enhancing the sales potential for all participating businesses and allowing them to share resources, information, and customer networks. Benefits include enhanced market penetration, reduced operational costs, and increased sales opportunities. This podcast explores partner-driven co-selling in detail and explains the importance of automation in co-selling efficiently. It also provides best practices for automating partner-driven co-selling.
