Partner relationship management activities focus on internal channel management optimization and automation to simplify how partners do business with a vendor.
Video – Streamlining Channel Programs with Partner Ecosystem Management Software
Partner relationship management and partner ecosystem management are crucial for organizations relying on a distributed partner network to sell their products or services. In this video, we look at the historical challenges and the core benefits of partner ecosystem management. The challenges include fragmented technical infrastructure. The benefits include reduced complexity and cost and increased customer satisfaction. Implementing partner relationship and ecosystem management software is essential to building a high-functioning partner ecosystem.
