Partner relationship management activities focus on internal channel management optimization and automation to simplify how partners do business with a vendor.
Video – Empowering Partner Ecosystems with Through-Channel Marketing Automation: A Comprehensive Guide
A partner ecosystems enables a brand to extend its influence and reach by utilizing the resources and capabilities of partner companies. However, orchestrating such a vast ecosystem and maintaining its efficiency is challenging. In this context, through-channel marketing automation (TCMA) is a game-changer. This video explores the genesis of TCMA, the crucial role agencies can play for brands leveraging TCMA, and how brands can extend their reach with the help of an agency and a TCMA platform like ZINFI’s.
