Partner relationship management activities focus on internal channel management optimization and automation to simplify how partners do business with a vendor.
Video – Partner Enablement: Driving Productivity and Growth in Today’s Economy
Successful organizations prioritize partner productivity as a key performance indicator. This requires a strong focus on partner enablement, which encompasses crucial activities like training and certification and the provision of sales and marketing tools. In this video, we will explain the significance of partner enablement and explore how state-of-the-art digital infrastructure, specifically a partner relationship management (PRM) SaaS application, plays a pivotal role in driving productivity and growth.
