Partner relationship management activities focus on internal channel management optimization and automation to simplify how partners do business with a vendor.
Video – How to Make Your Partner Portal More Partner-Friendly
The video outlines strategies for enhancing partner portals, emphasizing the importance of ease of navigation, mobile accessibility, personalization, simplification of promotions, and tracking metrics. These improvements aim to make the partner portal more user-friendly, enhancing their engagement and satisfaction, which in turn can boost sales and success for businesses. By focusing on these key areas, companies can create a more efficient and accessible portal experience for their partners.