Partner relationship management activities focus on internal channel management optimization and automation to simplify how partners do business with a vendor.
Video – Laying the Foundation: Understanding the Basics of Partner Relationship Management
Partner relationship management (PRM) is a strategic approach to managing and optimizing relationships with external business partners. It can help businesses increase sales, improve customer satisfaction, reduce costs, and build strong partner relationships. PRM tools and software can help businesses automate and streamline partner-centric tasks, collaborate more effectively with their partners, and share data.
