Partner relationship management activities focus on internal channel management optimization and automation to simplify how partners do business with a vendor.
Video – What is Similar / Different About Using PRM Versus CRM for Partner Management
PRM (Partner Relationship Management) and CRM (Customer Relationship Management) share similarities in technology and architecture but serve distinct functions. PRM is designed for managing partner networks, while CRM focuses on direct customer relationships. PRM offers unlimited usage licensing and tailored global support, making it cost-effective for partner management. CRM, on the other hand, often requires additional applications and customization. Despite technical similarities, PRM and CRM are different tools, with PRM providing a more specialized solution for partner management.
