Partner relationship management activities focus on internal channel management optimization and automation to simplify how partners do business with a vendor.
Video : PRM Software: The Ultimate Guide to Driving Business Growth – Part 1
PRM, or partner relationship management, is a strategic approach to managing and optimizing the entire partner lifecycle. This encompasses activities such as partner onboarding, enablement, co-marketing, co-selling, and incentives, all aimed at accelerating profitable growth. This video from ZINFI answers some of the most frequently asked questions about PRM and provides insights to help you implement a successful PRM program.
