Partner relationship management activities focus on internal channel management optimization and automation to simplify how partners do business with a vendor.
Video – Improving Partner Performance Using PRM Software
The video highlights the role of PRM software in enhancing partner performance in channel sales. It emphasizes the software's ability to streamline and optimize the partner lifecycle, from recruitment to management, through a unified platform. By providing tools for better communication, training, and performance tracking, PRM software boosts partner satisfaction and productivity, leading to lower costs and improved results for organizations. This digital transformation enables businesses to stay competitive and succeed in the global market.
