Partner relationship management activities focus on internal channel management optimization and automation to simplify how partners do business with a vendor.
Video – Maximizing Sales Velocity with a Distributed Partner Network
This video covers strategies to maximize sales velocity in a distributed partner network. It explains how product complexity impacts sales cycles and how to align partner programs with different selling motions—transactional, solution, and strategic. The video also highlights the importance of partner segmentation, enablement, and engagement to enhance efficiency and drive faster revenue growth. Optimizing these aspects can significantly increase their sales velocity and overall profitability.
