Partner relationship management activities focus on internal channel management optimization and automation to simplify how partners do business with a vendor.
Video – Must-Haves of Through Channel Marketing (TCMA) Automation
This video outlines the crucial elements of Through-Channel Marketing Automation (TCMA). It emphasizes the importance of TCMA in partner marketing, detailing its core modules like content and user management, partner profiling, lead generation tools, CRM integration, and analytics. It highlights the need for co-branding, efficient resource allocation, and ROI tracking to enhance partner engagement and marketing effectiveness, suggesting the selection of a comprehensive TCMA vendor for better outcomes.
