Partner relationship management activities focus on internal channel management optimization and automation to simplify how partners do business with a vendor.
Video – Must Haves for Through Channel Marketing Automation
Through channel marketing automation (TCMA) is about enabling channel partners to generate leads using marketing assets and a set of marketing tools provided by a vendor or company. This video discusses core TCMA functions, including dynamically managing content, assigning groups and users different levels of access, managing partner profiles, setting up lead generation tools, managing leads and lead distribution, integrating leads with a CRM system, managing market development funds (MDF), and using analytic tools to generate actionable insights.
