Partner relationship management activities focus on internal channel management optimization and automation to simplify how partners do business with a vendor.
Video – Why CRM Don’t Work as Partner Relationship Management Systems
CRM systems, designed for direct sales and customer management, struggle in channel management due to their limited capabilities in handling the complexities of partner relationships. In contrast, Partner Relationship Management systems are specifically crafted to manage the nuances of channel marketing. They efficiently handle partner recruitment, engagement, enablement, and management, areas where CRMs lack functionality. PRM solutions, such as those offered by ZINFI, provide comprehensive tools and infrastructure necessary for effective partner management and channel marketing, addressing the gaps present in traditional CRM systems.
