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![How a Channel Marketing Agency Can Help Build Your Deal Registration Program](https://www.zinfi.com/wp-content/uploads/2023/04/Deal-Registration-Program-build-agency.jpg)
How a Channel Marketing Agency Can Help Build Your Deal Registration Program
Introduction:
A channel marketing agency can help a brand determine the appropriate commission structure that will incentivize channel partners to sell more products. The agency can analyze the market, the competition, and the brand’s goals to develop a commission structure that aligns with the brand’s objectives.
The commission structure should be competitive enough to motivate partners to sell the brand’s products, but not so generous that it becomes unsustainable for the brand. A channel marketing agency can help a brand strike the right balance between incentivizing partners and maintaining profitability.
Rebates can also be used to incentivize channel partners to achieve specific goals, such as meeting sales targets or increasing market share. A channel marketing agency can help a brand determine the appropriate rebate structure to incentivize partners to achieve these goals.
By determining the appropriate commissions and rebates for each product line and area, a brand can incentivize its channel partners to sell more products, which can lead to increased revenue and market share. A channel marketing agency can provide valuable insights and guidance to help a brand create an effective commission and rebate structure that aligns with its overall objectives.
Using ZINFI’s Solutions
ZINFI’s solutions can help a marketing agency become a channel marketing agency and help a brand build a successful deal registration program. ZINFI was recently ranked as a leader in The Forrester Wave™: Partner Relationship Management, Q4 2022 report and received high rankings in G2 Crowd’s 2023 Winter Grid Report for Partner Relationship Management software. ZINFI’s solutions can help automate and optimize a brand’s deal registration program, making it easier for partners to register deals and receive rewards.
Conclusion
Deal registration programs can be a great way for brands to incentivize and reward their channel partners for bringing in new business. However, building a successful program can be a challenge. This article will explore how a channel marketing agency can help a brand create a successful deal registration program; it will also explain the benefits of using ZINFI’s solutions for this purpose.
![Deal Registration Program Opportunity](https://www.zinfi.com/wp-content/uploads/2020/12/Opportunity-Deal-Management.jpg)
Building a Successful Deal Registration Program:
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- Product Selection: Determining which products will be sold as open versus closed offerings to certain partners is a crucial step in building a successful deal registration program. Open sales give all partners the opportunity to sell a product, while closed sales limit the offering to a select group of partners.
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- Designing Commissions and Rebates: Determining the commissions and rebates for each product line and area is a crucial step in building a successful deal registration program. The commission structure incentivizes channel partners to sell the brand’s products, while rebates provide additional incentives for achieving specific goals.
![Deal Registration Program Commissions](https://www.zinfi.com/wp-content/uploads/2020/12/Commissions-Engagement.jpg)
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- Defining Incentives Structures: Creating incentive structures based on the point of engagement is an essential step in building a successful deal registration program. Offering different incentives based on where the partner is in the sales process can motivate partners to retain and upgrade customers.
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- Driving Behavior Changes: Giving more commission for a registered deal if a partner is willing to invest more time in technical selling, post-sales support, and other related activities is an effective way to motivate channel partners to put in more effort to sell a brand’s products. This approach not only incentivizes partners to invest more time in selling, but it also encourages them to provide better post-sales support and technical expertise, which can increase customer satisfaction and loyalty.
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- Aligning Deal Activities to Commissions: Linking deal registration and commission amounts to a partner competency tier and past performance is an effective way to incentivize channel partners to improve their performance and reward top-performing partners. This approach encourages partners to invest more time in technical selling, post-sales support, and other activities that contribute to the success of a brand’s products.
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- Building a clear communication plan for both the internal channel sales organization and the outbound partner base is a crucial step in building a successful deal registration program. A clear communication plan helps to ensure that everyone is on the same page and understands the program’s requirements.
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- Measure and Optimize Program Performance: Tracking performance and optimizing a deal registration program is the final step in building a successful program. By monitoring the program’s performance, a brand can identify areas of improvement and quickly adjust to ensure that the program achieves its goals.
![Deal Registration Program Analytics](https://www.zinfi.com/wp-content/uploads/2023/02/Analytics-that-Communicate.jpg)
Building a successful deal registration program can be challenging, but working with a channel marketing agency can make the process easier. By following the steps outlined in this article and using ZINFI’s solutions, a brand can create a successful program that incentivizes and rewards its channel partners for bringing in new business.
For more information, please check this article.
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