Step-by-step instructions on structuring a winning partner model.
The Ultimate Guide to Scaling Your Business Through Channel Partnerships
Download your COMPLIMENTARY COPY of Mastering Channel Sales: Strategies, Best Practices, and Growth Tactics for 2025. The Ultimate Guide to Scaling Your Business Through Channel Partnerships.

5 Keys to Successful Channel Partnerships
In this episode, Sugata Sanyal and Ted Finch, CEO of Chanimal and Chanimal University, discuss the five critical keys to creating and sustaining successful channel partnerships. Ted shares decades of experience and offers actionable insights into positioning your product, effectively onboarding partners, designing competitive margins, and fostering lasting engagement. Whether establishing a new partner program or refining an existing one, this episode equips you with strategies to build meaningful relationships and drive growth in today’s evolving market.
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