This chapters offers a concise definition of PRM, explores the growing importance of PRM in the contemporary business landscape, discusses five key benefits of effective PRM and identifies the most important capabilities of an ideal PRM automation tool.
Building Bridges: Partner Relationship Management Best Practices
Get an overview of PRM with a focus on key challenges, proven solutions and the most important benefits of leveraging the power of partner ecosystems
Download your COMPLIMENTARY COPY of Building Bridges: Best Practices in Partner Relationship Management to get an overview of PRM with a focus on key challenges, proven solutions and the most important benefits of leveraging the power of partner ecosystems.
More about our new guidebook, Building Bridges: Best Practices in Partner Relationship Management
Partner ecosystems are quickly becoming one of the most important vehicles for businesses seeking to expand their reach, tap into new markets, and grow revenues rapidly and sustainably. Effective partner relationship management (PRM) is an essential tool for these businesses.
ZINFI’s latest guidebook, Building Bridges, identifies a core group of best practices that make the most difference in PRM and lead to more robust and fruitful relationships with partners. Readers will get a concise overview of PRM and its many benefits, learn about the most useful strategies and tactics that foster effective partner relationships, and learn how to select an PRM automation solution that will fulfill their unique business requirements over the long term.
Download this Guide to learn about:
- The most important benefits of PRM and the most important features of an effective PRM tool
- How to foster effective communication with partners
- How to choose partners whose goals are aligned with yours
- Proven strategies for training and enabling partners
- The benefits of monitoring partner performance and encouraging feedback
- The most persistent sources of conflict in partner relationships
- The most relevant trends in PRM and partner ecosystems today
- How to choose the right PRM automation tool for your organization
Chapters Covered in Building Bridges: Best Practices in Partner Relationship Management
✔ Choosing the Right Partners: Criteria and Considerations
Selecting the right partners ensures strategic alignment, operational efficiency and brand reputation. Read this chapter to learn about the six most important criteria for partner selection, the pitfalls of poor selection, and the role of PRM software in selecting and retaining the right partners.
✔ Communication Is Key: Effective Strategies for Partner Engagement
Clear, consistent communication with partners builds trust, aligns goals, encourages collaboration and helps resolves conflicts within your partner network. We offer five key strategies for effective communication and identify the most effective technology tools to augment partner communication.
✔ Training and Enablement: Empowering Partners for Success
Equipping partners with the right tools, resources and training is paramount, ensuring they represent the brand effectively and thrive.
✔ Monitoring and Feedback: The Pulse of Partnership Health
Organizations that effectively monitor partners and encourage feedback achieve better alignment with partners. They are able to identify the most promising areas for improvement, build trust and drive performance.
✔ Conflict Resolution: Navigating Challenges in Partner Relationships
What are the roots of conflicts in partner relationships, and what are the most effective strategies for resolving those conflicts? We present five preventive measures for conflict minimization.
✔ Evolving Together: The Future of PRM and Sustained Growth
Important trends in PRM include digital transformation, data-driven decisions, personalized partner experiences, increased automation and more collaborative ecosystems. Learn about the imperative of adaptability in PRM and five key strategies for ensuring long-term growth in partner relationships.
✔ Navigating PRM Solutions: Identifying Your Ideal Provider
A robust PRM solution boosts operational efficiency, fosters collaboration and drives sustained growth. We identify several key considerations in selecting a PRM software providers and list 10 top vendors to compare.
