Partner Ecosystem Elevating Partnership Leaders and Pioneering the Science of Partnering, featuring Asher Mathew: Chapter 4
Chapter 4: Empowering Partner Ecosystems through Collaboration, Loyalty, and Automation
This conversation highlights the importance of understanding direct motion, differentiation, partner economics, and building loyalty. Additionally, the speaker emphasizes including partner leaders in go-to-market teams, ensuring a sense of belonging, and supporting their growth.
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