Chapter 2: What kind of technology are vendors using to collaborate with their partners and what is the role of partner relationship management and channel management software?

In today’s business, 9932 ISVs are competing for today’s martech stacks, so partnerships are more important than ever as a part of a channel management strategy. A vendor will engage in 28 moments before selection so collaborating with partners across the engagement process through automation with a partner marketing platform is key. All this automation must be interoperable, so integration plays an important role. But what degree of integration is necessary and how should vendors best partner to effectively serve the customer?

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