The Role of Collaboration in Partner Ecosystem Management, featuring Jay McBain: Chapter 3
Chapter 3: How is partner collaboration evolving in the transacting part of the channel?
75% of world trade goes through transacting channels and requires complex channel management. Vendors need to think about how to transact, incentivize and collaborate with different people within these companies with channel management software. Collaboration must be highly personalized to a VAR or reseller. They need to consider the company they are trying to win, the sector, segment, delivery model, and much more. Six questions will be asked that need collaboration assistance. How will you address them?
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