Chapter 6: How does AI play a role in tracking partner behavior, and performance as well as building predictive models, and how can this be incorporated into channel management strategies?

AI will go to a level of depth that humans can’t do however it tracks and applies digital behavior against success metrics. Connecting that with the buyer and engaging third-party systems delivers insightful trends and this will become essential to channel marketing management. Especially as it can evaluate their behavior with those 28 points of engagement. AI helps crisscross system data, determining workflows for success and getting a powerful understanding of how people want to be communicated with. But how confident and dependent can we be on today’s AI technology?

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