Podcast – What Is Channel Marketing Automation?

Most channel marketing professionals have heard of channel marketing automation, but since it is a fairly new area of business process automation, they may not be clear on the details. In this podcast, we first distinguish between the two primary areas of channel marketing, marketing to partners and marketing through partners. We then provide a comprehensive look at the core features of a channel marketing automation platform that make it possible for vendors to thoroughly integrate and streamline both activities.