![Podcast – Why Channel Partners Don’t Use Market Development Funds (MDF)](https://www.zinfi.com/wp-content/uploads/2023/05/Market-Development-Funds-Usage-podcast.jpg)
![noimage](https://www.zinfi.com/wp-content/themes/zinfitheme/images/Podcast-Banner-header.jpg)
Podcast – Why Channel Partners Don’t Use Market Development Funds (MDF)
Have you ever wondered why most partners don’t use market development funds? Our research shows as much as 60% of market development funds are not used each quarter. In this podcast, we look at a number of reasons for this phenomenon, including partners’ short-term focus, lack of digital marketing expertise, insufficient resources and vendors’ failure to provide tools and marketing concierge services. We also discuss four key steps vendors can take to drive usage rates up.
![podcast logo](https://www.zinfi.com/wp-content/themes/zinfitheme/images/zinfi-podcast-default.jpg)
Why Channel Partners Don’t Use Market Development Funds (MDF)
Best Practices Guidebook
![Mastering Partner Ecosystems Best Practices Thumbnail](https://www.zinfi.com/wp-content/uploads/2024/07/mastering-partner-ecosystems-strategic.jpg)
Download Guide
![Mastering Partner Onboarding Best Practices Thumbnail](https://www.zinfi.com/wp-content/uploads/2024/07/mastering-partner-onboarding-guidebook-cover.jpg)
Download Guide
![Partner Ecosystem Management: A Guide to Strategic Tools and Best Practices Thumbnail](https://www.zinfi.com/wp-content/uploads/2024/05/Partner-Ecosystem-Management-A-Guide-to-Strategic-Tools-cover.jpg)
Download Guide
![B2B Marketing in the Age of Intelligence Best Practices Thumbnail](https://www.zinfi.com/wp-content/uploads/2024/04/b2b-marketing-best-practices-guide-cover.jpg)
Download Guide
![Mastering Co-Selling Best Practices Thumbnail](https://www.zinfi.com/wp-content/uploads/2024/03/mastering-co-selling-cover.jpg)
Download Guide
![A Guide to Enhance Channel Sales Efficiency Thumbnail](https://www.zinfi.com/wp-content/uploads/2024/02/channel-sales-workflow-automation-cover.jpg)
Download Guide
![Mastering Affiliate Marketing Thumbnail](https://www.zinfi.com/wp-content/uploads/2024/02/mastering-affiliate-marketing-cover.jpg)
Download Guide
![The Ultimate Guide to Channel Partner Management Thumbnail](https://www.zinfi.com/wp-content/uploads/2023/12/channel-partner-management-ultimate-guide-cover.jpg)
Download Guide
![Partner Relationship Management Trends to Watch in 2024 Thumbnail](https://www.zinfi.com/wp-content/uploads/2023/12/Cover-top-10-prm-trends-to-watch-in-2024.jpg)
Download Guide