Podcast – Five Mistakes to Avoid in Partner Relationship Management

There are plenty of mistakes vendors can make across the channel as they pursue a partner relationship management strategy, but this podcast focuses on the five most common ones: overdistribution, overpromising and underdelivering, complex incentive programs, condoning unethical behavior and insufficient channel infrastructure investment. We recommend you keep these mistakes top of mind and make sure that both existing employee channel employees and newly hired employees go through an orientation program to understand these how to avoid them.