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Podcast – Connecting Your Salesforce CRM to a Partner Relationship Management Platform

The fact that CRM systems also lack built-in applications essential for PRM means they fall short of  providing true Unified Partner Management (UPM). This is why connecting an existing CRM infrastructure like Salesforce to a PRM infrastructure like ZINFI’s makes a lot of sense. This podcast explores the core common points of connection between a CRM and PRM.

Connecting Your Salesforce CRM to a Partner Relationship Management Platform

 

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