Library Management module
Library as the content repository
Content is the potent strategy for keeping prospects engaged throughout the sales cycle; through UPM’s Library–teams can create and manage compelling collaterals to satisfy prospects, making that collateral accessible and sharable on multiple digital channels. Whether the digital assets include e-books, videos, banners, images, or customer stories, your organization has a real-time accessible online library system to preview the content and download them easily. Manage the sharing of these assets based on visibility parameters, viz. Country, Language, Content, etc., or directly share via Email with your existing or new Prospects/Contacts and a customized message.
UPM’s Library feature enables teams to track and manage assets, content, and videos with complete lifecycle transparency of your organization’s assets. The Integrated Bulk Import Engine lets you import library content and associated metadata using simple steps. With UPM’s advanced Library Search techniques, you can store content and video in fully searchable file repositories known as resource categories, filter your search through advanced parameters like Country, Language, File Type, and more, and sort content based on the most/least viewed, downloaded, etc. Administrators can create multiple libraries, categories, and sub-categories and configure user permissions using visibility configurators to balance content access and security.
Key Features Include:
- Assets, Content and Video Library
- Preview Content and Download
- Bulk Upload and Visibility Configuration
- Advanced Search based on Multiple Keywords, Country, Language, File Type
Aligning the Sales process
UPM helps you create a compelling sales content library by streamlining buyer’s purchases. By analyzing sales processes, align the right content to be delivered. Tag different assets to the channel lifecycle once you’ve divided your assets by type; the next step would be to show your salespeople when each content could become helpful by sharing the assets with specific partners/partner groups. In other words, you need to make it easy for them to find relevant content, depending on the funnel stage a lead is in.
Through UPM’s BI Reports, analyze references and insights that allow your organization to design relevant interactions with leads. Differentiate content assets to satisfy the needs of different personas through folders, allowing the sales team to navigate to the correct information they need quickly. Localize the library by updating the Intended Audience, the Content Owner, relevant Technology, the Organization, the Languages of the content, and the Countries where the content will be made available in the appropriate fields.
Key Features Include:
- Audit the sales content
- Align Content to Teams
- Deep customer insights
- Multilingual support for global sales
Library Management product module
Deep Link Generation and Enhancements
Direct access provisioning deep links can be automatically generated for a single Content/Document and a Category hosting single/multiple documents/contents. Content Links can be utilized for marketing campaigns and, when syndicated, can be accessed by non-UPM Users (users not logged into UPM).
UPM’s Document Library features a revolutionary Content/Document Management User Experience and Interface for the Library, making it easy for organizations to set up Favourites – content/documents that can be easily accessed via the Favourites Category, setting Priority Labels for content/documents and documents listings, and configuring related documents which are listed when referencing the associated document.
Key Features Include:
- Set up Favourites and Configure Priority Labels
- Manage Recommended Related Contents
- Generate Document Deep-Links
- Manage Category Deep Links
