ZINFI Releases “B2B Marketing in the Age of Intelligence Best Practices” Guidebook for Industry Leaders

ZINFI's Latest Guidebook will help you gain practical insights into direct and indirect B2B marketing, digital transformation impacts, and effective ROI measurement with our comprehensive guide for industry leaders.

Pleasanton, CA — April 24, 2024 – ZINFI Technologies, Inc., a company leading the definition and creation of Unified Partner Management (UPM) solutions, has launched a new, complimentary guidebook titled "B2B Marketing in the Age of Intelligence: A Comprehensive Guide for Industry Leaders." Available as a free downloadable eBook, this latest resource offers vital insights into the evolving landscape of B2B marketing, particularly in the high-tech industry.

In a series of detailed chapters, the guidebook covers various critical topics, including direct and indirect B2B marketing strategies, the impact of digital transformation on marketing practices, and effective ROI measurement techniques. It provides practical guidance and strategies for companies at any stage of their marketing maturity, from startups to established enterprises looking to refine their marketing approaches.

"With markets becoming increasingly competitive and interconnected, understanding the specific nuances of B2B marketing has never been more crucial," said Sugata Sanyal, CEO and founder of ZINFI Technologies. "This guidebook deepens the understanding of B2B marketing complexities and equips business professionals with the knowledge to craft more effective and scalable marketing strategies."

The guidebook discusses critical areas such as:

The foundational elements of B2B marketing and how they differ from B2C marketing.
Strategies for leveraging digital platforms to enhance market presence and customer engagement.
Best practices for measuring and optimizing the return on investment in marketing efforts.

"B2B Marketing in the Age of Intelligence" is designed to help business leaders and marketers create impactful, efficient, and adaptive marketing strategies that align with modern business demands and customer expectations.

The guidebook can be downloaded at: https://www.zinfi.com/guidebooks/b2b-marketing/

ZINFI has consistently been named a PRM “leader” by G2, the world’s leading business solutions review website. ZINFI has earned this distinction over multiple consecutive quarters dating back to 2019, most recently in G2’s Spring 2024 G2 Grid® Report for Partner Management Software. G2 scores are based on the responses of real, verified users and data aggregated from online sources and social networks.

ZINFI offers its potential customers a 30-day free trial (no credit card required) providing access to its entire Unified Partner Marketing (UPM) automation platform. This will allow any prospective buyers to test-drive its industry-leading channel management applications before making a purchase decision.

Media contact:
Melissa McNeil,
[email protected]

About ZINFI Technologies

ZINFI Technologies, Inc. is a leader in the partner relationship management (PRM) SaaS application space, providing a comprehensive suite of tools that deliver a hyper-personalized partner journey and enhance the performance and profitability of enterprises operating within partner ecosystems. The ZINFI platform offers six core sets of integrated applications – onboarding, enablement, marketing, selling, incentivization and growth acceleration – which together enable enterprises to amplify their brand reach and achieve profitable growth. Our PRM solutions are deeply rooted in workflow automation, third-party integrations for comprehensive data aggregation, and advanced reporting and analytics, offering brands unprecedented visibility and control. The result is a flexible platform that not only adapts to the unique contours of each brand’s strategy, but also anticipates the evolving needs of its partners, ensuring a future-proof solution in a rapidly changing digital marketplace.

To access more information about ZINFI’s Unified Partner Management platform or to download a copy of ZINFI’s best practices guide on partner relationship management, please visit our website at https://www.zinfi.com/. You can also follow ZINFI Technologies on LinkedIn and at the ZINFI Channel Marketing Best Practices blog.