ZINFI Releases Complimentary Best Practices Guide on Mastering Channel Marketing: Strategies for B2B, B2C and B2G in the Digital Age

Free guidebook explains the unique go-to-market motions of each sector, and shares multiple proven strategies for successful integrated, multi-partner channel marketing

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Pleasanton, CA — October 04, 2023 – ZINFI Technologies, Inc., a company leading the definition and creation of Unified Partner Management (UPM) solutions, today announced that its latest best practices guide — Channel Marketing: Strategies for B2B, B2C and B2G in the Digital Age — is now available as a complimentary downloadable eBook. ZINFI’s latest guidebook addresses the sweeping transition to digital marketing that has changed the world of commerce in recent years and the increasing import of third-party channels as businesses seek to expand their reach and maximize their impact.

Channel Marketing: Strategies for B2B, B2C and B2G in the Digital Age is divided into two parts. Part I of the guidebook consists of seven chapters. Chapter 1 focuses on the unique go-to-market strategies required in B2B, B2C and B2G environments. Chapters 2 and 3 provide a detailed look at the B2B sector, which places a premium on collaboration with third parties like affiliates, distributors, resellers, value-added resellers and managed services providers to expand market reach, increase brand visibility and drive revenue growth. Chapter 4 focuses on the crucial distinction between transactional and solutions products and appropriate channel marketing strategies for each, Chapter 5 presents the key components of successful multi-partner demand generation, and Chapter 6 discusses multi-partner tactics like search engine optimization, social media, email marketing and content syndication. The final chapter in Part I of the guidebook explores the power of metrics, ROI assessments and scalability strategies in the context of channel marketing. 

Part II of the guidebook serves as an introduction to ZINFI and its concept of Unified Partner Management (UPM), providing an overview of the core and expanded modules that are part of ZINFI’s integrated platform for partner management automation. It also presents overviews of the specific modules available for affiliate marketing management (AMM), partner relationship management (PRM), partner marketing management (PMM) and partner incentives management (PIM).

“In today’s dynamic business environment, channel marketing is fundamental for companies seeking to compete and grow in the digital realm,” said Sugata Sanyal, CEO and founder of ZINFI Technologies. “Leveraging partnerships is not just about expanding reach, but also about increasing visibility and establishing the value of products and services among the target audience. We created this guidebook to provide readers with insights, strategies and best practices for navigating the profound shift to digital marketing and sales, and to help them understand the power of partnerships, data-driven decisions and adaptability to ensure long-term success.”

Channel Marketing: Strategies for B2B, B2C and B2G in the Digital Age can be downloaded here: https://www.zinfi.com/guidebooks/mastering-channel-marketing-digital-age/.

ZINFI has consistently been named a PRM “leader” by G2, the world’s leading business solutions review website. ZINFI has earned this distinction over multiple consecutive quarters dating back to 2019, most recently in G2’s Fall 2023 G2 Grid® Report for Partner Management Software. G2 scores are based on the responses of real, verified users and data aggregated from online sources and social networks.

To access more information about ZINFI’s Partner Relationship Management platform or to download a copy of ZINFI’s best practices guide on Partner Relationship Management, please visit our website at www.zinfi.com. You can also follow ZINFI Technologies on LinkedIn and at the ZINFI Channel Marketing Best Practices blog.

ZINFI offers its potential customers a 30-day free trial (no credit card required) providing access to its entire Unified Partner Marketing (UPM) automation platform. This will allow any prospective buyers to test-drive its industry-leading channel management applications before making a purchase decision.

Media contact:
Melissa McNeil,
[email protected]

About ZINFI Technologies

ZINFI Technologies, Inc. the leader in Unified Partner Management (UPM) innovation, enables vendors and their channel partners to achieve profitable growth predictably and rapidly on a worldwide level. Headquartered in Silicon Valley, USA and founded by channel veterans with extensive global channel management experience, we at ZINFI see an immense opportunity to build high-performing sales channels by deploying an easy-to-use, comprehensive and innovative state-of-the-art SaaS Unified Partner Management automation platform that streamlines and manages the entire partner lifecycle through four core state-of-the-art SaaS applications — affiliate marketing management automation, partner relationship management automation, partner marketing management automation and partner incentives management automation. In 26 countries, these four core UPM SaaS applications are also locally supported by ZINFI’s global marketing services team members.

To access more information about ZINFI’s Unified Partner Management platform or to download a copy of ZINFI’s best practices guide on partner relationship management, please visit our website at https://www.zinfi.com/. You can also follow ZINFI Technologies on LinkedIn and at the ZINFI Channel Marketing Best Practices blog.