ZINFI Releases New Complimentary Guidebook on Partner Advisory Councils

Latest publication features a comprehensive exploration of advisory councils and explains how businesses can leverage them to enhance partner engagement, support, and collaboration.

Pleasanton, CA — March 27, 2024 – ZINFI Technologies, Inc., a company leading the definition and creation of Unified Partner Management (UPM) solutions, today announced that its latest free guidebook, Winning with Partner Advisory Councils, is now available for download. Based on an extended conversation between the founder and CEO of ZINFI, Sugata Sanyal, and Mary Catherine Wilson, the CMO of Future Tech Enterprises, Inc., the new guidebook explains the value of partner advisory councils and provides detailed advice on how structure, manage, and optimize them.

A partner advisory council or PAC is a strategic assembly of critical partners and stakeholders within a company’s partner ecosystem. Winning with Partner Advisory Councils is both a comprehensive overview of PACs based on years of real-world experience in partner ecosystems and a detailed, how-to guide that provides actionable strategies for organizations wishing to drive effective partner engagement, collaboration, and business growth.

Chapter One: “The Strategic Importance of Partner Advisory Councils,” explains why PACs matter, identifies the key components of effective PACs, explores key challenges for organizations in developing PACs, and provides best practices for maximizing their value.

Chapter Two: “Structuring a High-Impact Partner Advisory Council,” discusses the importance of selecting the right mix of partners, setting clear goals and expectations, hosting effective PAC meetings, and tracking success and measuring impact.

Chapter Three: “Driving Engagement and Turning Feedback into Action,” argues for the crucial role of partner engagement in PACs, and explains how to create a culture of open communication, turn partner feedback into actionable improvements, and measure success and improve engagement over time.

Chapter Four: “The Future of Partner Advisory Councils — AI & Automation,” explores how AI and automation will redefine Partner Advisory Councils in the years to come, helping companies stay ahead in a competitive market while strengthening partner relationships. Topics covered include AI-powered analytics, the automation of feedback collection and execution, and the value of AI-driven personalization in partner engagement.

“Fostering effective partner relationships can be quite complicated, with diverse partner types, varied business objectives, and evolving customer demands, and partner advisory councils have a crucial role to play in managing this complexity,” said Sanyal. “PACs are not simply ad hoc discussion groups, but influential and carefully structured forums where partners and vendors come together to shape the future of the business relationship. We are grateful to Mary Catherine Wilson for sharing her insights about this emerging and very important practice—insights that are based on her experience leading partner programs at Accenture, Dell, and Future Tech—and we are proud to be able to assemble these ideas into a concise, readable guidebook for businesses seeking to optimize their partner ecosystems.”

ZINFI’s Winning with Partner Advisory Councils can be downloaded here: https://www.zinfi.com/guidebooks/partner-advisory-councils-winning/.

ZINFI has consistently been named a PRM “leader” by G2, the world’s leading business solutions review website. ZINFI has earned this distinction over multiple consecutive quarters dating back to 2019, most recently in G2’s Winter 2025 G2 Grid® Report for Partner Management Software. G2 scores are based on the responses of genuine, verified users and data aggregated from online sources and social networks.

To access more information about ZINFI’s partner relationship management platform or to download a copy of ZINFI’s best practices guide on partner relationship management, please visit our website at www.zinfi.com. You can also follow ZINFI Technologies on LinkedIn and at the ZINFI Channel Marketing Best Practices blog.

ZINFI offers its potential customers a 30-day free trial (no credit card required), which provides access to its entire Unified Partner Marketing (UPM) automation platform. This will allow prospective buyers to test-drive its industry-leading channel management applications before purchasing.

Media contact:
Melissa McNeil,
[email protected]

About ZINFI Technologies

ZINFI Technologies, Inc. a company leading the definition and creation of Unified Partner Management (UPM) innovation, enables vendors and their channel partners to achieve profitable growth predictably and rapidly on a worldwide level. Headquartered in Silicon Valley, USA and founded by channel veterans with extensive global channel management experience, we at ZINFI see an immense opportunity to build high-performing sales channels by deploying an easy-to-use, comprehensive and innovative state-of-the-art SaaS Unified Partner Management automation platform that streamlines and manages the entire partner lifecycle. ZINFI provides six core SaaS solution sets: “Onboard, Enable, Market, Sell, Incentivize and Accelerate” with tools and applications that span management of partner relationships, marketing, and incentives with additional tools for affiliate management. These solutions enable channel organizations to integrate all partner ecosystem management activities.

To access more information about ZINFI’s Unified Partner Management platform or to download a copy of ZINFI’s best practices guide on partner relationship management, please visit our website at https://www.zinfi.com/. You can also follow ZINFI Technologies on LinkedIn and the ZINFI Channel Marketing Best Practices blog.