ZINFI Releases Latest “Feet on the Street” Video Podcast on Partner Ecosystems, Featuring Larry Walsh

Larry Walsh shares his insights into distributor marketing and partner ecosystems with ZINFI CEO Sugata Sanyal on the topic of Collaborating with Distributors to Build Ecosystems.

Feet on the Streets Video Podcast:
Collaborating with Distributors to Build Ecosystems.

Pleasanton, CA — Febuary 16, 2023 – ZINFI Technologies, Inc., the leader in Unified Partner Management (UPM) solutions that include affiliate marketing management (AMM), partner relationship management (PRM), partner marketing management (PMM) and partner incentives management (PIM), along with special guest Larry Walsh channel expert and CEO of Channelnomics, today announced the latest “Feet on the Street” educational video podcast, discussing new ways to collaborate with distributors to build and optimize partner ecosystems.

The seven-chapter video podcast series – which is now available on demand from the ZINFI website, dives into discussing the role that Distribution plays in partner ecosystems, and how they should be newly labeled as Ecosystems 6.0 due to the history of these dynamic environments. As Walsh states, “like ecosystems, the channel was built on the concept of interoperability and collaboration and enhancement of value by combining different products”.

In this video podcast, Walsh highlights how the channel relies on Distribution for transactional support, financing, post-sales support, and channel marketing management. He also addresses how even in the world of SaaS, Distributors still play a critical part as trusted advisors due to their solid partner relationships. Walsh concludes, “There is a tremendous value that Distribution has in being the ecosystem for many solution providers looking for products”.

Walsh provides small businesses engaging Distribution with some priceless guidance on how to get started with building partner ecosystems and how to engage distributor marketing and sales. The conversation concludes that distribution is not a silver bullet, but it can be a part of the arsenal of channels leveraged for success.

The conversation between these channel experts ends as they discuss globalization challenges for distributor marketing and emerging technologies such as AI and the potential for providing a richer information-gathering experience with significant productivity-enhancing benefits.

About Channelnomics

We believe exceptional insights enable channel professionals to turn vision into reality. Channelnomics is a business strategy, and research firm focused on connecting channel professionals with the people and insights they need to evolve and operationalize their strategy continually.

Our industry experts work with clients to provide the evidence to validate and structure their strategy. Our clients, in turn, benefit from improved GTM performance, faster time to market, and better return on partner relationships. By looking at the technology market from the viewpoint of vendors, partners, and end users, Channelnomics is uniquely positioned to develop route-to-market strategies with an innovative, insightful, and inspired flair.

Visit us: channelnomics.com | Follow us @channelnomics

About Feet on the Street Podcast Series:

ZINFI’s Feet on the Street Podcast Series consists of educational conversations with influencers, industry leaders, and channel executives across the world. In this series, we discuss evolving trends and discuss real-life customer challenges with partner relationship management and automation. Listen in to hear from these road warriors, with both feet on the street, discussing the dynamics of all aspects of partner ecosystems.

To access more information about ZINFI’s Partner Relationship Management platform or to download a copy of ZINFI’s best practices guide on Partner Relationship Management, please visit our website at www.zinfi.com. You can also follow ZINFI Technologies on LinkedIn and at the ZINFI Channel Marketing Best Practices blog.

Media contact:
Louise Crawford,
[email protected]

About ZINFI Technologies

ZINFI Technologies, Inc. the leader in Unified Partner Management (UPM) innovation, enables vendors and their channel partners to achieve profitable growth predictably and rapidly on a worldwide level. Headquartered in Silicon Valley, USA and founded by channel veterans with extensive global channel management experience, we at ZINFI see an immense opportunity to build high-performing sales channels by deploying an easy-to-use, comprehensive and innovative state-of-the-art SaaS Unified Partner Management automation platform that streamlines and manages the entire partner lifecycle through four core state-of-the-art SaaS applications — affiliate marketing management automation, partner relationship management automation, partner marketing management automation and partner incentives management automation. In 26 countries, these four core UPM SaaS applications are also locally supported by ZINFI’s global marketing services team members.

To access more information about ZINFI’s Unified Partner Management platform or to download a copy of ZINFI’s best practices guide on partner relationship management, please visit our website at https://www.zinfi.com/. You can also follow ZINFI Technologies on LinkedIn and at the ZINFI Channel Marketing Best Practices blog.