Guidebook outlines a carefully structured, data-driven approach to partner management organized around ZINFI’s 7-step Unified Partner Management framework.
Pleasanton, CA — January 23, 2024 – ZINFI Technologies, Inc., the leader in Unified Partner Management (UPM) solutions, today announced the launch of its next-generation Partner Relationship Management (PRM) platform, designed to automate profitable growth through artificial intelligence (AI) and autonomous workflow orchestration.
The newly launched Partner Relationship Management platform enhances the partner experience through hyper-personalization, allowing brands to configure, deploy, and manage partner operations more efficiently than ever. By leveraging AI-driven automation, ZINFI empowers organizations to streamline partner workflows, optimize collaboration, and drive scalable growth.
“Our platform is engineered to help organizations manage their partner networks with the greatest possible precision and ease,” said Sugata Sanyal, CEO and founder of ZINFI Technologies. “With AI-powered automation, companies can create a fully optimized Partner Relationship Management ecosystem that continuously drives growth, minimizes inefficiencies, and maximizes revenue potential.”
“There are increasing demands on channel leaders to find, recruit, onboard, develop, incentivize, co-sell, co-market, co-innovate, measure, manage, and report on partner value at scale. Automation of Partner Relationship Management workflows, deeper integrations, and data-driven decision-making create measurable competitive advantages (through partnerships) and are quickly becoming table stakes in the industry,” said Jay McBain, Chief Analyst at Canalys.
With today’s launch, ZINFI provides organizations with everything they need to manage partnerships precisely and with maximum efficiency:
The #1 PRM Platform
- Recognized as a leader in Partner Relationship Management, ZINFI's Unified Partner Management (UPM) platform has consistently earned top ratings from industry analysts and users. Its robust capabilities and ease of use set it apart in the market.
- In G2’s Winter 2025 Grid Report, ZINFI was named a "Leader" and recognized as "Best & Easiest to Use" in partner relationship management software. These accolades reinforce its position as the preferred choice for organizations seeking an intuitive and powerful PRM solution.
An Autonomous PRM
- Autonomous partner relationship management workflow automation enables organizations to streamline partner relationship management processes by dramatically reducing manual intervention and increasing operational efficiency. This technology eliminates repetitive tasks and enhances consistency across partner programs.
- ZINFI’s Partner Relationship Management platform automates partner onboarding, training, performance tracking, and communication tasks, allowing organizations to optimize partner relationships and drive measurable success.
AI-Enabled Content Creation
- AI simplifies the production of high-quality content across multiple formats, including web pages, digital assets, and marketing campaigns. By automating repetitive tasks, teams can focus their energies on strategic initiatives and innovation.
- AI-driven tools enhance creativity and efficiency, allowing marketers to deliver highly personalized and engaging content at scale.
AI-Enabled Partner Enablement
- ZINFI’s AI-powered partner enablement capabilities provide personalized support, real-time guidance, and resources to partners’ unique business requirements. These features ensure that partners receive the most relevant information based on their needs and engagement levels.
- AI systems deliver customized training content, instant assistance, and data-driven insights, allowing partners to access essential materials and guided support efficiently.
AI-Enabled Analytics
- AI-driven analytics transform Partner Relationship Management by automating data analysis, uncovering previously unrevealed patterns, and generating actionable insights. Organizations can process vast amounts of data efficiently, allowing for better decision-making and improved partner strategies.
- Within the PRM space, AI-driven analytics enable companies to continually monitor partner performance, identify and anticipate trends, and optimize strategies to enhance partnership outcomes.
To access more information about ZINFI’s partner relationship management platform or to download a copy of ZINFI’s best practices guide on partner relationship management, please visit our website at www.zinfi.com. You can also follow ZINFI Technologies on LinkedIn and at the ZINFI Channel Marketing Best Practices blog.
ZINFI offers its potential customers a 30-day free trial (no credit card required), which provides access to its entire Unified Partner Marketing (UPM) automation platform. This will allow prospective buyers to test-drive its industry-leading channel management applications before purchasing.
Media contact:
Melissa McNeil,
[email protected]
About Canalys
Canalys is an independent analyst company that guides clients on the technology industry’s future, helping them navigate evolving business models. The company provides intelligent market insights to professionals in IT, channel, and service providers worldwide. It is known for its high-quality data, innovative use of technology, and exceptional customer service.
About ZINFI Technologies
ZINFI Technologies, Inc. a company leading the definition and creation of Unified Partner Management (UPM) innovation, enables vendors and their channel partners to achieve profitable growth predictably and rapidly on a worldwide level. Headquartered in Silicon Valley, USA and founded by channel veterans with extensive global channel management experience, we at ZINFI see an immense opportunity to build high-performing sales channels by deploying an easy-to-use, comprehensive and innovative state-of-the-art SaaS Unified Partner Management automation platform that streamlines and manages the entire partner lifecycle. ZINFI provides six core SaaS solution sets: “Onboard, Enable, Market, Sell, Incentivize and Accelerate” with tools and applications that span management of partner relationships, marketing, and incentives with additional tools for affiliate management. These solutions enable channel organizations to integrate all partner ecosystem management activities.
To access more information about ZINFI’s Unified Partner Management platform or to download a copy of ZINFI’s best practices guide on partner relationship management, please visit our website at https://www.zinfi.com/. You can also follow ZINFI Technologies on LinkedIn and the ZINFI Channel Marketing Best Practices blog.
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