ZINFI Releases Complimentary Guidebook Providing an Overview of Best Practices in Partner Relationship Management

Partner Relationship Management guidebook takes a comprehensive look at the most difficult challenges in PRM, the most effective solutions and the key benefits for organizations that successfully tap the potential of increasingly complex partner ecosystems

Pleasanton, CA — November 07, 2023 – ZINFI Technologies, Inc., a company leading the definition and creation of Unified Partner Management (UPM) solutions, today announced that its latest guidebook — Building Bridges: Best Practices in Partner Relationship Management — is now available as a complimentary downloadable eBook. ZINFI’s latest guidebook provides a broad overview of partner relationship management (PRM) with a focus on best practices that lead to more robust and fruitful relationships with partners, more efficient partner programs and more profitable results.

Building Bridges: Best Practices in Partner Relationship Management is divided into two parts. Part I of the guidebook consists of eight chapters. Chapter 1 focuses on the basics, providing a definition of PRM, describing its increasingly important role in the contemporary business landscape and identifying its key benefits, which include stronger collaboration, increased sales and revenue, enhanced operational efficiency, stronger partner loyalty, and data-driven insights and strategies. Subsequent chapters go on to explore a series of key topics in the field, including how to choose partners, communication strategies, training and enablement, monitoring and feedback, conflict resolution, identifying the right PRM solution, and more. The guidebook is designed to provide both experienced professionals and relative newcomers to the world of partner relationship management with a strategic foundation for leveraging the power of diverse partner ecosystems. Readers will learn how to navigate the most pressing challenges and capitalize on the most promising opportunities presented by PRM.

Part II of the guidebook serves as an introduction to ZINFI and its concept of Unified Partner Management (UPM), providing an overview of the core and expanded modules that are part of ZINFI’s integrated platform for partner management automation. It also presents overviews of the specific modules available for affiliate marketing management (AMM), partner relationship management (PRM), partner marketing management (PMM) and partner incentives management (PIM).

“The importance of partner ecosystems is a relatively new phenomenon, but the power of effective partner relationship management has already proven to be transformative for businesses of all sizes in nearly every industry and every region of the world,” said Sugata Sanyal, CEO and founder of ZINFI Technologies. “We created this guidebook to provide professionals with an overview of the field, focusing on key challenges, the most important benefits of PRM and proven strategies for success. We also offer practical advice for organizations that need help identifying appropriate technology solutions that are aligned with their industry and their unique business challenges and objectives. The complexity of managing partner networks can be overwhelming. Our goal in offering this free best practices guide is to tame that complexity and provide readers with essential guidance that is presented in concise and straightforward language.”

Building Bridges: Best Practices in Partner Relationship Management can be downloaded here: https://www.zinfi.com/guidebooks/partner-relationship-management-best-practices-2023/

ZINFI has consistently been named a PRM “leader” by G2, the world’s leading business solutions review website. ZINFI has earned this distinction over multiple consecutive quarters dating back to 2019, most recently in G2’s Fall 2023 G2 Grid® Report for Partner Management Software. G2 scores are based on the responses of real, verified users and data aggregated from online sources and social networks.

To access more information about ZINFI’s partner relationship management platform or to download a copy of ZINFI’s best practices guide on partner relationship management, please visit our website at www.zinfi.com. You can also follow ZINFI Technologies on LinkedIn and at the ZINFI Channel Marketing Best Practices blog.

ZINFI offers its potential customers a 30-day free trial (no credit card required) providing access to its entire Unified Partner Marketing (UPM) automation platform. This will allow any prospective buyers to test-drive its industry-leading channel management applications before making a purchase decision.

Media contact:
Melissa McNeil,
[email protected]

About ZINFI Technologies

ZINFI Technologies, Inc. the leader in Unified Partner Management (UPM) innovation, enables vendors and their channel partners to achieve profitable growth predictably and rapidly on a worldwide level. Headquartered in Silicon Valley, USA and founded by channel veterans with extensive global channel management experience, we at ZINFI see an immense opportunity to build high-performing sales channels by deploying an easy-to-use, comprehensive and innovative state-of-the-art SaaS Unified Partner Management (UPM) automation platform that streamlines and manages the entire partner lifecycle through four core state-of-the-art SaaS applications — affiliate marketing management automation, partner relationship management automation, partner marketing management automation and partner incentives management automation. In 26 countries, these four core UPM SaaS applications are also locally supported by ZINFI’s global marketing services team members.

To access more information about ZINFI’s Unified Partner Management platform or to download a copy of ZINFI’s best practices guide on partner relationship management, please visit our website at https://www.zinfi.com/. You can also follow ZINFI Technologies on LinkedIn and at the ZINFI Channel Marketing Best Practices blog.