ZINFI Again Named “Leader” in G2’s Spring 2025 Grid Report for Partner Relationship Management Software

Among the five companies in the leader’s quadrant, ZINFI holds a 20-point lead over its nearest competitor in the “Satisfaction” metric.

Pleasanton, CA — April 15, 2025 – ZINFI Technologies, Inc., a company leading the definition and creation of Unified Partner Management (UPM) and PRM software, has once again been named a “Leader” in the latest G2 Grid® Report for Partner Relationship Management. ZINFI, one of only five providers to earn the leadership designation in the current Spring 2025 report, has held its position in G2’s leaders’ quadrant for multiple consecutive quarters dating back to 2019. Among the companies currently in the leader’s quadrant, ZINFI holds the top G2 Satisfaction Score (98), a full 20 points ahead of its nearest competitor. G2 currently ranks ZINFI as the #1 provider on its “Top 20 Easiest To Use Partner Relationship Management (PRM) Software.”

 “Top 20 Easiest To Use Partner Relationship Management (PRM) Software” list.

G2 strives to be the world’s most trusted and influential marketplace for software buyers, sellers, and service providers. G2 earns that trust by using a rigorous review moderation process and applying consistent guidelines, methodologies, and definitions to help buyers understand the B2B software market clearly. The G2 Grid represents the democratic voice of real software users rather than the subjective opinion of one analyst. G2 rates products from the Partner Relationship Management (PRM) Software category algorithmically based on data sourced from product reviews shared by G2 users and data from third parties.

G2 calculates the Satisfaction Score for Partner Relationship Management Software using six metrics: Quality of Support, Ease of Use, Meets Requirements, Ease of Admin, Ease of Doing Business With, and Ease of Setup. ZINFI received 96% or higher scores on each of these metrics and earned its highest feature ratings for Individual Portals, Opportunity Management, and Action Tracking. Based on 495 reviews of ZINFI from actual users—the highest number of reviews for any provider in the leader’s quadrant—the G2 report notes that 100% of reviewers gave the company’s PRM software a 4 or 5 rating out of 5.

“We take all customer feedback very seriously, and that’s why we monitor our G2 ratings closely to understand what we are doing well and where we still need to improve,” said Sugata Sanyal, founder & CEO of ZINFI. “It’s gratifying to learn that virtually all of ZINFI’s customers continue to register very high satisfaction rates with our partner relationship management platform and our services and support. Every quarter, we will drill down into all G2 data for deeper insights into our users’ evolving requirements. Our goal is to empower partnerships and help them thrive over the long run by providing enterprises with a comprehensive suite of tools that enhance the performance and profitability of their partner ecosystems.” 

The complete Spring 2025 G2 Grid® Report for Partner Relationship Management Software, based on reviews collected through February 25, 2025, can be downloaded here: https://www.zinfi.com/partner-management-software-g2-grid-report/.

To access more information about ZINFI’s partner relationship management platform or to download a copy of ZINFI’s best practices guide on partner relationship management, please visit our website at www.zinfi.com. You can also follow ZINFI Technologies on LinkedIn and at the ZINFI Channel Marketing Best Practices blog.

ZINFI offers its potential customers a 30-day free trial (no credit card required), which provides access to its entire Unified Partner Marketing (UPM) automation platform. This will allow prospective buyers to test-drive its industry-leading channel management applications before purchasing.

Media contact:
Melissa McNeil,
[email protected]

About ZINFI Technologies

ZINFI Technologies, Inc. a company leading the definition and creation of Unified Partner Management (UPM) innovation, enables vendors and their channel partners to achieve profitable growth predictably and rapidly on a worldwide level. Headquartered in Silicon Valley, USA and founded by channel veterans with extensive global channel management experience, we at ZINFI see an immense opportunity to build high-performing sales channels by deploying an easy-to-use, comprehensive and innovative state-of-the-art SaaS Unified Partner Management automation platform that streamlines and manages the entire partner lifecycle. ZINFI provides six core SaaS solution sets: “Onboard, Enable, Market, Sell, Incentivize and Accelerate” with tools and applications that span management of partner relationships, marketing, and incentives with additional tools for affiliate management. These solutions enable channel organizations to integrate all partner ecosystem management activities.

To access more information about ZINFI’s Unified Partner Management platform or to download a copy of ZINFI’s best practices guide on partner relationship management, please visit our website at https://www.zinfi.com/. You can also follow ZINFI Technologies on LinkedIn and the ZINFI Channel Marketing Best Practices blog.