NEC Partner National Telesystems Streamlines Email Marketing, Boost Sales with Turnkey Campaigns Downloaded from ZINFI Partner Portal

Challenges

National Telesystems, Inc. (National) is a reseller of telecommunications systems based in Dallas, Texas. An NEC channel partner, the company sells and services current NEC unified communications solutions, which include the SL1100, SL2100 and the UNIVERGE SV9000 series (SV9100, SV9300 and SV9500) along with a wide range of supported applications to the small and medium-size (SMB) market, including upgrades to their existing customer base. One of National’s biggest challenges in migrating existing customers to new systems is communicating in an efficient, cost-effective way the potential benefits of upgrading. “It’s very time-consuming to write and produce your own marketing emails internally,” says Tim Landon, who is the reseller’s president.

Solutions

National recently discovered the perfect solution to this problem: NEC’s Channel Digital Marketing Program, powered by ZINFI Technologies. This digital marketing program is available to all organizations across the NEC channel partner network to assist them with their marketing efforts to help generate pipeline and increase revenues.

NEC’s Channel Digital Marketing Program is built on ZINFI’s powerful Unified Partner Management (UPM) platform, which comprises partner relationship management (PRM), partner marketing management (PMM) and partner sales management (PSM). This platform allows NEC to create and upload targeted lead-nurturing email campaigns and collateral, which can be co-branded with their channel partners’ logo and contact information.

National wanted to target a specific segment of their installed customer base that was still using an end-of-life communications system and upgrade them to the latest technology. They searched the available campaigns and found what they were looking for – NEC’s Migration to SV9100 campaign.

Before sending out, they wanted to make a few minor customizations the emails to better target their customers, so they reached out to NEC’s designated Marketing Help Desk, staffed by ZINFI experts. Their customizations were made, their targeted list was uploaded into the secure platform, the emails were scheduled and the campaign was launched.

Results

After deploying the campaign, they were able to easily see which customers opened and clicked on the emails sent through the platform’s easy-to-use lead tracking system and follow up with them. National went on to sell 13 migrations over a six-month period, with sales totaling over $150,000. National is now only a month into its second email marketing campaign using tools offered through NEC’s marketing program. It has already sold two more migrations for just over $20,000, and has several systems out to bid.

Landon is enthusiastic about several features of the email marketing tools available via the Channel Digital Marketing Program: the emails are ready to use, there is flexibility for channel partners to tailor the content to better fit their needs and the reports on campaign results are easy to understand. “This has given us professional marketing tools we would not have had otherwise,” he says. “It has saved us a lot of time and effort, and increased sales. I expected some nice, generic email campaigns, but the ZINFI platform and technology enabled NEC to provide us with very professional marketing campaigns and tools. ZINFI also has other marketing services…we have not even scratched the surface. The people are very nice to work with and they have a great solution.”