Partner Marketing Concierge Service Helps Yash Solutions Get Up to Speed Quickly on the ZINFI Partner Portal to Run Targeted Campaigns

Challenges

Shannon D. Poole, Business Development Manager at Yash, works with current accounts in the Birmingham, Alabama market, Mississippi & Tennessee markets. Shannon recently began exploring more efficient and effective ways of running email marketing campaigns using the Red Hat Partner Marketing Center, a web-based partner portal that offers a wealth of tools and marketing assets Red Hat partners can use to reach out to current and prospective customers. In addition to running campaigns to generate interest in webinars and events and to arrange appointments, Shannon was interested in using the portal to learn more about Red Hat products. She stresses that when customers ask for add-ons, a big part of her job is to match customer needs with the right product.

Solutions

The vendor partner portal is powered by ZINFI Technologies, Inc., and includes modules for content management, co-branded assets management, partner onboarding and training, partner marketing management, lead management, incentives management and much more. The portal makes it easier for vendors to engage partners like Yash in relevant partner programs on a global scale—to the mutual benefit of vendors and partners alike.

While Shannon was initially “overwhelmed” by the wealth of content and tools on the portal, with the help of ZINFI’s concierge she was soon convinced of its ease of use. “It met all of my expectations. Once I navigated through the portal a few times, it was extremely easy. I was able to search for anything I needed for training, for certifications and for product knowledge. Time management is critical in my job, and figuring out how to run campaigns, complete accreditations and familiarize myself with the products we offer our customers has been very straightforward.”

The ZINFI partner marketing concierge service has exceeded Shannon’s expectations. The primary concierge contact was always “on key, helpful and very patient. I was able to quickly learn how to conduct my own campaigns. And it was easy to change campaigns to a different timeframe or adapt a campaign to a different target industry.” She notes that calls and emails to the concierge service were always returned in a “very timely” manner, which is important given her client-centric approach to sales. The combination of the portal and the concierge service is making it easier for her team to reach sales and marketing goals, provide “great service” and “have quick responses for our clients when setting up meetings and finalizing next steps.”

Results

Shannon describes her experience with the ZINFI partner portal and ZINFI’s partner marketing concierge services as “off the charts.” Already, four sales opportunities have closed since Yash began working with the partner portal just months ago. “Working with ZINFI to get up to speed on the partner portal has been an incredible experience,” said Poole. “Everyone was very welcoming. It’s gotten off to a fabulous start. We’re all headed in a great direction in making sales and helping businesses and customers prosper. I would absolutely recommend ZINFI—anytime, anywhere. Well done.”

Poole plans to follow up with the concierge to revisit some of the opportunities from the initial campaigns that have shown promise, and to set up future dates for new campaigns “so we can stay on top of these leads and follow through on the momentum.”