C Square Partner Portal Uses ZINFI’s Branded Email Campaigns to Create Customer Awareness and Generate Leads

Challenges

Abdul Rafay, VP of Marketing at C Square, notes that the market for advanced IT platforms like those offered by Genesys is still evolving in the region. “In our market, we can’t go door-to-door and push customer experience or Genesys products,” says Rafay. “We have to educate the customer first. We need to help prospects understand the value of personalized customer experiences and how Genesys solutions can help them accomplish this.” It typically takes several months for C Square Partner Portal to introduce a product to prospects, educate them on the features and benefits, and close a sale. Until recently, C Square conducted email blasts using MailChimp to market Genesys solutions. This was time-consuming and expensive because they had to develop their own content and pay a graphic designer to create appealing-looking emails.

Solutions

Through ZINFI technology, Genesys is making it easier for partners like C Square Partner Portal to go to market by providing automated and optimized marketing campaigns and concierge support. This service enables Genesys partners to quickly adapt to partner relationship management (PRM) tools, plan and execute successful campaigns and stay engaged with available marketing programs. C Square recently began using Genesys Partner Marketing Central, the partner network portal powered by ZINFI, to make the process of creating co-branded marketing campaigns more efficient and effective.

To streamline the process of creating co-branded digital marketing campaigns, Genesys also provided C Square with access to a ZINFI concierge to help get the most out of the portal’s many resources and features. “Both the ZINFI concierge and the Genesys partner portal are really helpful and user-friendly – it has simplified access to content and has made executing effective campaigns easy,” says Rafay.

Results

Rafay is enthusiastic about the support he has received from ZINFI’s concierge. Rafay has executed several email campaigns targeting existing customers and new prospects and has generated several positive leads from those efforts.

Having branded content from Genesys has eliminated a persistent bottleneck in C Square’s marketing workflow. “The ZINFI platform does not require partners to build their own EDMs [electronic direct marketing campaigns]. The campaign tools are all pre-loaded with the Genesys corporate content and style built in. Before, we had to create our own marketing content.” Now, C Square can quickly download relevant content complete with Genesys-approved branding, language, styling and color combinations. “I no longer need to hire a graphic designer or a writer. One person can do it all.”

“The most difficult part of our field is educating the customer,” says Rafay. “We are constantly introducing new innovations and new products into the marketplace, but customers will never buy if they don’t have a complete picture of the product.” For C Square, educating its customers just became a lot easier, with the help of the ZINFI partner portal and its concierge service.