ZINFI Micro Care Appointment Setting Campaign Success Story

Challenges

“We have worked with the team at ZINFI now for over 6 months and have found them to be a true partner. The platform has done everything we have ever wanted and more. Cloud computing and the move from physical to virtual infrastructure is one of the key IT transformations we see today. The Virtual Computing Environment Coalition represents significant growth opportunities for Microcare Computers. As a HP Technology Partner, we is working closely with HP, to help customers transform their IT infrastructure to extend virtualization to a greater number of applications across their enterprise”
— Yusuf Khan,Sales & Marketing, Microcare Computers Pvt Ltd

They choose Cloud campaign as it covers entire array of solutions ranging from Servers, Storage, Networking & Virtualization. But at the same time they wanted to have quality leads. At the same time Microcare Computers were lacking in dedicated team for Marketing. Hence, ZINFI being one of the leading providers of end to end Channel Marketing solution which helps IT channel partners like Microcare Computers to achieve profitable growth rapidly by automating marketing processes. We suggested and propose Microcare to utilize their MDF amount which every partner receives from HP, to run an appointment setup campaign.

Getting Started

Buyers today are more empowered. Information is abundantly overwhelmingly available, and buyers are using that easy access to tune out unwanted marketing messages while simultaneously seizing control of their buying process. In this environment, old-fashioned “batch and blast” email will serve only to alienate buyers. With short attention spans and intelligent buying and browsing habits, digitally-savvy consumers want personalized, relevant communications.

ZINFI was determined to prove their service was different and unique to the market.

Designed & sent eDM specific to the target Audience and then follow up with Tele marketing to fix up the phone appointments & qualify the leads based on as per BANT process for Microcare for HP products. ZINFI launched the campaign with a laser focus contacts of 428 contacts, and a series of eDMs were sent to all of them.

Results

Microcare Computers identified opportunity pipeline of approx. $80K in 6-8 weeks

SNAPSHOT:
Total Appointment Scheduled by ZINFI: 24
Appointments Yet To Be Held: 0
Total Qualified Appointments Held: 13

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