
Channel Marketing Concierge Services: Deployment Best Practices

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Partner relationship management activities focus on internal channel management optimization and automation to simplify how partners do business with a vendor.
Learn MorePartner Relationship Management: How Tech Partner Models Evolved Over Time
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Often times, partners lack critical marketing skills and/or resources; the suppliers that can leverage concierge services to help partners deliver demand programs reap greater results. ZINFI and special guest SiriusDecisions has worked with many suppliers and partners around channel concierge services. Through extensive research SiriusDecisions has uncovered the most effective means for delivering lead generating programs through the channel which deliver the highest adoption and ROI.