Blue Gorilla Digital Uses ZINFI Partner Portal to Help Clients Track the Results of Their Advertising

Overview

Headquartered in Jupiter, Florida, Blue Gorilla Digital is a digital advertising agency that focuses on the automotive, financial and energy sectors. Blue Gorilla provides clients with a comprehensive range of digital services to its clients, including digital display advertising, online video, search engine optimization (SEO), pay-per-click campaigns, retargeting strategies and YouTube campaigns.

Challenges

Blue Gorilla is a leader in digital advertising. The company creates campaigns designed to help clients control mobile and online messaging, increase brand awareness, use SEO to build websites that get attention, and drive traffic to their businesses. One of their biggest challenges, however, is getting clients fully engaged in their services. Ron Scirrotto, the owner of Blue Gorilla Digital and the company’s president, puts it this way: “Our biggest challenge is simply getting our dealers and our other clients to participate” in campaigns and become actively involved by the tracking performance and outcomes of their digital advertising initiatives.

Solutions

As it sought better ways to deliver value to clients, Blue Gorilla began looking at automation and technology tools that would help it provide services more efficiently and make it easier for clients become more involved in their digital advertising campaigns. Blue Gorilla turned to ZINFI, a leader in partner marketing and channel management automation tools, and the creator of partner portal software that provides companies with direct lines of communication with a diverse range of partners. “Our primary client is a large energy company,” says Scirrotto, “and we use the portal to keep them apprised of their clients’ usage.” In fact, Blue Gorilla was able to customize the portal for a set of unique capabilities requested by that client.

Several employees at Blue Gorilla now use the ZINFI partner portal every day for a variety of purposes that provide their clients with added value, including uploading sales data, uploading creative, uploading “proof-of-performance” documents, and tracking all usage among its clients. The portal is equipped with all the tools Blue Gorilla needs to control who sees what so clients access only the information that is relevant to them. Scirrotto loves the fact that its marketing tools can all be accessed in a single online tool.

Results

“Every client relationship is about meeting and exceeding client expectations,” says Scirrotto. “The ZINFI partner portal is exactly what we requested from day one.” The partner portal is performing “exactly as requesting, giving our clients the ability to see their clients’ use and performance.” He would definitely recommend the ZINFI solution to other organizations with similar needs. “ZINFI helped us maintain a client by giving them what they needed, that we weren’t able to attain elsewhere.”